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Marketing & Building Fearfest Haunted House with Owner Greg Allen

As a seasoned Haunt Owner or a first time Haunt Manager, you know thFear Fest Haunted House Columbia MOat it is difficult to increase attendance each season and also save money on marketing. What if there was a way to do both at the same time?

Greg Allen, owner of Fearfest Haunted House in Columbia-MO, meets us in the dungeon for some secret tips and tactics to get more with your marketing dollar. He also shares the struggles he went through those first years as a new Haunt Owner. After 11 years of managing Fearfest, he is still fine tuning his skills but has learned a lot from experimentation and some failures along the way.

You also get a behind-the-scenes audio exclusive as I recorded a LIVE WALK THROUGH while we went through the Forbidden Haunted House within Fearfest.

Yes…me, my wife, and my 16 year old son get startled and the girls in front of us screamed a lot! Make sure you listen to this episode to hear us scream.

 

Here are a few things you will discover in this episode of HaunTopic Radio:

  • How Greg saved $65,000 in marketing and still increased his attendance
  • A simple way to train your scare actors and keep them coming back
  • How to build permanent structures without spending lots of cash
  • How one mistake cost Greg $1,000s of dollars and hurt his attendance
  • Using side shows to entertain your guests as they wait in line

 

We also play some Scary Christmas Tunes from Sam Haynes. He is also giving away 5 Digital Downloads of his CD “Spine Chillers”!! You must be a member of HaunTopic Radio to enter. You can subscribe here for free.

 

HaunTopic Links in the show:

 

Win 1 of 5 Digital Audio Downloads from Sam Haynes! You must be a member of our Haunter’s Toolbox Newsletter (it’s free.) Subscribe Here

Buy Spine Chillers from Sam Haynes

 

How To Get More People To Find Your Haunt

I stumbled across a hidden gem while working on my own business. A FREE way to get your Haunt ranked high in Google in just a few easy steps! No ad-words, no fees, no catch! Follow these simple steps to have your Home Haunt or Haunted Attraction reach out and get everyone’s attention! Let me show you how.

  • First, you need a Google Account. Most of the horror geeks out there already have a google account but I really didn’t use mine until a few months ago. You can use your existing email account to sign up for this account. I have a side local business that I own and decided to list my business. After these simple steps now it shows up at the top of google search page for places and maps. I have now done this with my home haunt. Here are some screen shots I captured as I was listing my home haunt. It’s really simple. Click Here to get started.
  • After you sign up for a free account-list your Haunted Hot Spot. Just follow the next few easy steps to get your business located. The phone number is not a real number so please don’t call it. My address is correct.
  • Use a unique phone number for your business. Only if you have another business listed on google with the same number. I haven’t tried to use the same number but I assumed that is why they verify your number with your account.
  • Sit back and let Google take care of the rest! I don’t remember getting a verification letter in the mail. I think they emailed me a link or something. Either way follow up with the instructions they give you. Do Not try to cheat the system with multiple business’ or names.  Be honest and you will be on your way in the top of your area! If you run into any problems email me at [email protected]

Photo donated by: www.cuomoz.com/ibmblog/